inspired by: BUNCH

Lately I've been inspired by unusual typography and wanted to share a design group in the UK called Bunch. I recently have come across their limited edition design of 300 books entitled “TEN” after Milton Glaser’s essay “Ten Things I Have Learned.” The beautiful publication showcases a cross section of paper stocks available from the represented paper merchant with beautifully illustrated statements enveloping the pages including typography using among other items, toothpaste and pieces of toast.
According to their profile, “Bunch was established in 2002, by Denis Kovac and Paulo Silva. It spread organically from London to Zagreb and then to Singapore. Talented friends joined, and the union formed the multi-disciplinary design agency that is the Bunch of today. We use our wide range of specializations to create intelligent and consistent brands for our diverse clients. And believe that creativity, clarity and consistency are the keys to successful design.” They do work for well known clients including Nike, McDonalds, Nissan, Diesel, Mulletover (awesome name right?), and an endless array of companies worldwide.

I discovered the firm awhile ago and was quite impressed by the extent of their talents: they produced the elegant identity for the Insitut Parfumeur Flores and applied it to signage, bags, stickers, pencils, ribbons and labels along with various promotional applications to both the interior and exterior of the store. A palate of flowers, designed for the company’s identity (which can be used in isolation or all together to communicate the brand), kept it sweetly playful and diverse.

Another very unique project from the bunch team includes Bastardised, a book they created from a request to artists and designers to recreate their logo. From 750 contributions, they selected 289 that showcases the wealth of creativity, beauty and humor found within the submitted works. View all the submissions here: http://www.madeinbunch.com/

I am not going to be able to do this agency justice in one single post. Please, please, please go visit their website and check out their impressive portfolio. I have been studying their work and they truly embody their belief that creativity, clarity and consistency are the keys to successful design. Everything they create is unique to the brand they are working with and they always present something fresh that is impeccably designed. They respect the conventions of classic design but maintain an element of experimentation in their works which I hope to do in my own designs.

PS. If their portfolio wasn’t enough to blow your mind, their showreel of video and animation work will take you to a whole ‘notha level of awesomeness. View it all here: http://www.bunchdesign.com